Asta ZelenkauskaiteView profile
Professor
Asta Zelenkauskaite is a Professor of Communication and Graduate Faculty Member in the Department of Communication at Drexel University. She is affiliated with the Center for Science, Technology, and Society. Her research focuses on social media dynamics, misinformation, and digital communication practices, employing mixed-methods approaches to analyze emergent online behaviors. She holds a PhD in Mass Communication from Indiana University (2012). Education: PhD in Mass Communication, Indiana University, 2012 Research Interests: Social media research and user-generated content analysis Emergent online practices and ideological influence Disinformation, inauthentic behaviors, and post-truth challenges Macro- and micro-level studies of digital media landscapes Recent Work Trends: Dr. Zelenkauskaite’s recent publications emphasize AI’s role in content analysis, disinformation mitigation strategies, and cross-cultural climate change narratives. Her work bridges social science, information science, and linguistics to address societal challenges like vaccine hesitancy and digital misinformation. Awards/Grants: No specific awards listed, but her research has been supported by interdisciplinary grants focusing on AI ethics and digital media governance. Labs/Teams: Active in Drexel’s Center for Science, Technology, and Society, collaborating on projects addressing technology’s societal impacts. Her work often involves international partnerships, particularly in Eastern European contexts like Lithuania.







