Zöe Wimshurst

Zöe Wimshurst is a Senior Lecturer in Psychology at the School of Health and Rehabilitation Sciences, Health Sciences University. She specializes in visual performance optimization for elite athletes, with over a decade of experience collaborating with Olympic and professional athletes. Her research focuses on eye tracking, concussion management, and visual system training to enhance athletic performance. She leads the BSc programs in Sport and Exercise Psychology, Sport and Exercise Science, and Sports Rehabilitation.

• Education: BSc (Hons) Psychology (University of Surrey), MSc Sport and Exercise Psychology (Loughborough University), PhD Psychology (University of Surrey), PGCert Higher Education (Solent University).
• Memberships: British Psychological Society, British Association of Sport and Exercise Sciences, Higher Education Academy.

Her research explores topics like cognitive factors in elite performance, eye tracking applications in sports, and neurophysiological responses under pressure. She consults with elite athletes in football, rugby, golf, and motor racing to improve perceptual capabilities. Recent publications include studies on motor sport psychology and visual training efficacy in cricket.

Zöe has contributed to peer-reviewed journals and media commentaries on athlete performance. Her work bridges psychological principles with practical applications in sport, with a focus on translating research into actionable coaching strategies.