Zsofia Toth

Dr. Zsofia Toth is an Associate Professor in Marketing at Durham University Business School, focusing on business networks, buyer-supplier dynamics, and digital innovation. She employs methodologies like fsQCA and Social Network Analysis.

She holds an M.Sc. from Corvinus University and a Ph.D. from the University of Manchester. Her research examines organizational attractiveness, digital servitization tensions, and B2B social media strategies, with collaborations in aerospace and automotive industries.

Awards include the Distinguished Reviewer Award (JBR, 2016) and Best Paper Award (Spring Servitization Conference, 2020). She supervises PhD student Shiyi Zhou and has led projects for charities like Relate during the COVID-19 pandemic.