Zhou Yu

Zhou Yu is an Associate Professor in the Department of Family and Consumer Studies at the University of Utah, where he serves as Director of Undergraduate Studies. His research focuses on housing economics, immigrant integration, and urban policy, with additional expertise in consumer fraud and sustainability.

• PhD in Planning from University of Southern California
• Academic service includes editorial roles for Sustainability, Sage Open, and PLOS ONE

Research interests examine:

• Housing market dynamics in transitional economies
• Migrant socioeconomic integration challenges
• Consumer fraud vulnerability patterns
• Internet's impact on urban hierarchies

Recent publications (2022-2024) analyze:

• ESG performance's non-linear relationship with enterprise value
• Urbanization-suburbanization interplay in Chinese cities
• Digital infrastructure's regional economic effects
• Immigrant housing pathways in North America

Scientific recognition includes:

• Daniels Fund Leadership in Ethics Education Award
• Charles M. Tiebout Prize Honorable Mention

His financial planning program received the Ameritrade Institutional NextGen Grant. Current teaching covers housing policy, research methods, and Asia-focused courses.