Zhongdang Pan

Zhongdang Pan is Professor of Communication Science at the University of Wisconsin-Madison, specializing in media effects, political communication, and cross-cultural studies. His research examines media's role in public deliberation across different sociopolitical contexts.

Current research focuses on:

• Misinformation processing on social media
• Epistemic factors in information sharing
• Experimental methodology improvements
• Cross-cultural value comparisons
• Third-person perception mechanisms

Recent work demonstrates strong emphasis on methodological rigor through statistical power analysis and addressing publication bias. His cross-national research program spans Chinese and American media systems, examining civic engagement patterns and value transmission.

Professor Pan teaches courses in communication theory, media effects, and research methods. His quantitative work employs innovative approaches including meta-analysis, latent class analysis, and experimental designs to study media influences.