Zhibin Lin

Professor Zhibin Lin is a faculty member at Durham University Business School, holding the rank of Professor in Marketing. He serves as Director of the Centre for Consumers and Sustainable Consumption and previously led the MSc Marketing Programme. His research focuses on technology and innovation marketing, transport, travel, and tourism management, with a particular interest in digital transformation, sustainable consumption, and international business strategies. He has published over 100 articles in top-tier journals like the Journal of Service Research and Annals of Tourism Research.

• Editorial roles: Associate Editor of Journal of Digital Economy, UK Vice President of International Conference on Electronic Business
• Professional experience: Over a decade in airline industry management before academia

Research interests span technology adoption in marketing, transport innovation, and tourism sustainability. Recent work explores topics like service robots in hospitality, AR-driven consumer engagement, and the impact of digital governance on tourism.

His awards include the Excellence in Research Supervision Award (2022) and multiple best paper awards at international conferences. He has supervised numerous PhD students and contributed to initiatives like the China Maritime Economic Forum and editorial boards of leading journals.

Key collaborations include the Centre for Consumers and Sustainable Consumption, where he drives interdisciplinary research on consumption patterns and environmental impact. His work often integrates big data analytics, computer vision, and machine learning to address tourism and marketing challenges.