Zeynep Emden

Zeynep Emden is a Special Lecturer of Marketing at Oakland University's School of Business Administration, where she joined in 2018. She holds a Ph.D. in Marketing from Michigan State University. Her research focuses on marketing strategy and innovation management, with a particular emphasis on collaborative product development and international alliances. She teaches courses such as Marketing Management, Consumer Behavior, B2B Marketing, and International Marketing, integrating hands-on projects like market research and prototype design.

Education:

• Ph.D. in Marketing, Michigan State University

Research interests include strategic marketing, innovation management, and the impact of organizational learning on international business collaborations. Her work explores how partnerships and sustained collaboration drive new product success and firm performance in global contexts.

Selected articles highlight themes such as strategic partner selection for value creation, learning from international alliances, and the role of organizational commitment in alliance effectiveness.

• Awards:
• Most Influential Faculty, MSU Broad College of Business (2018)
• Summer Research Grant Award, Seidman College of Business (2006)
• Dissertation Award, MSU Broad College of Business (2003)
• Excellence in Teaching, MSU Broad College of Business (2002 & 2001)

Dr. Emden has managed business projects and served on academic committees. Her teaching philosophy emphasizes practical application through case studies and projects like marketing strategy development and rapid prototyping.