About
Zaineb Sheikh is a Researcher at the Tobacco Control Research Group (TCRG) within the University of Bath, focusing on public health economics and tobacco policy. She holds a PhD and a Master of Public Health (MPH) from TCRG (2012) and a Bachelor of Medicine and Surgery (MBBS) from the University of Karachi (2006).
- Education:
- PhD in Public Health, TCRG, University of Bath
- MPH, London School of Hygiene & Tropical Medicine
- MBBS, University of Karachi
Her research examines how tobacco industries manipulate pricing and tax policies across low- and middle-income countries, particularly in Pakistan and Sub-Saharan Africa. She explores strategies like excise tax evasion, price segmentation, and media-driven misinformation campaigns.
Her recent work includes studies on Ukraine's tobacco tax reforms, illicit trade narratives in Pakistan, and industry pricing tactics undermining health policies in SSA countries. Projects involve collaborations with the STOP initiative and multilateral analyses of industry gray literature.
Key contributions include reports on tobacco taxation, policy-relevant insights, and systematic reviews of economic evaluations. She has authored or co-authored 8 research outputs, including peer-reviewed articles, posters, and open-access reports.
