Yuting Zhu

Dr. Yuting Zhu is an Assistant Professor at the Department of Marketing, NUS Business School, National University of Singapore. Her research bridges data-driven marketing strategy with machine learning and behavioral economics, supported by grants from Singapore’s Ministry of Education and the National Natural Science Foundation of China. She holds a PhD in Management from MIT (2022), an MA in Economics from the University of Rochester (2017), and dual degrees in Economics and Mathematics from Renmin University of China (2015).

Research Interests:

• Data-Driven Salesforce Management
• Targeted Marketing and Matching Platforms
• Human-AI Interaction in Marketing
• Machine Learning and Game Theory
• Field Experiments in Real-World Platforms

Recent Publications (2019–2025): Her work spans algorithm aversion in ridesharing platforms, group search theory, targeted marketing optimization, and platform design. She employs field experiments with 2 million customers and linear programming advances to solve large-scale marketing constraints.

Collaborations: Co-authored studies with researchers like Huachen Lu (NUS), Xiaoyang Cao (NUS), and D. Simester (MIT) highlight cross-institutional partnerships.