Yutec Sun

Yutec Sun serves as an Assistant Professor of Economics at the French National Graduate School of Statistics and Information Analysis (ENSAI), affiliated with CREST (Center for Research in Economics and Statistics) in Rennes, France. His office is located at Campus de Ker Lann, Bruz, with contact details including email yutec.sun@ensai.fr.

He earned his Ph.D. in Marketing from the University of Toronto's Rotman School of Management and previously held postdoctoral positions at KU Leuven and Telecom-Paris.

Dr. Sun's research focuses on empirical industrial organization, examining competition dynamics in product quality, variety, and network effects. He develops structural econometric methods for estimating and solving dynamic equilibrium models, bridging microeconomics, econometrics, and marketing. His work emphasizes simulation-based approaches like Monte Carlo analysis for empirical validation.

He actively maintains research repositories on GitHub, including replications of Sun & Ishihara (2017) and studies on fighting brands in telecommunications markets, demonstrating commitment to reproducible research.