Yunchuan Liu

Yunchuan Liu is an Associate Professor at the Gies College of Business, University of Illinois, affiliated with the Business Administration department. As a Faculty Scholar, their work focuses on distribution channels, supply chain dynamics, and digital marketplace strategies.

• Research Focus: Distribution Channels, Retail Economics, Anti-counterfeiting Strategies, Supply Chain Management
• Key Themes: Strategic interactions between manufacturers and retailers, digital platform manipulation, supply-demand dynamics, and remanufacturing channel conflicts

Scientific Contributions include:

• Game-theoretic models for anti-counterfeiting strategies
• Inventory sharing and demand learning mechanisms
• Analysis of sponsored advertising manipulation in online marketplaces

Scientific Awards: Faculty Scholar at Gies College of Business.