Yuna Choe

Yuna Choe is an Assistant Professor of Marketing at Baylor University. Her research focuses on psychological factors influencing consumer behavior and financial decision-making, utilizing methods such as lab experiments, surveys, and field studies.

Education:

• B.S. in Economics with a double major in Business Administration from Korea University
• M.S. in Marketing from Seoul National University
• Ph.D. in Marketing from Mays Business School, Texas A&M University (2021)

Her work explores the intersection of behavioral economics and marketing, with a methodological approach spanning experimental and data-driven analyses.