Yuly Hong

Yuly Hong is an Assistant Professor of Marketing at NEOMA Business School. She holds a PhD from the Georgia Institute of Technology and focuses on corporate sustainability efforts in relation to consumer engagement and trust.

• Research Interests: Sustainability, Corporate Social Responsibility, Consumer Trust, Word of Mouth, and Identity.
• Recent Work: A meta-analysis of 50 years of consumer trust research published in the Journal of Consumer Research (2024).
• Conferences: Presented at Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association Academic Conferences.
• Service: Acted as a reviewer for major marketing conferences.