About
Yu Shi is a Clinical Associate Professor of Management Communication at the Leonard N. Stern School of Business, New York University, where she has been a faculty member since 2014. She previously held a tenured position as Associate Professor of Communication at Penn State University. Her academic work is centered on communication in global business contexts, with a strong regional focus on China.
- Ph.D. in Journalism and Mass Communications – University of Iowa
- B.A. in English – Foreign Languages Institute, China
Her research interests include Intercultural Communication, Organizational Communication, Strategic Storytelling in Business, and Corporate Social Responsibility (CSR), particularly as they relate to transnational corporate strategies in China. Her scholarship bridges communication theory and business practice, analyzing how cultural, political, and economic factors shape global media and organizational narratives.
The 15 most recent publications reflect a consistent focus on China’s evolving communication landscape, covering topics such as media globalization, corporate storytelling, CSR, digital activism, and intercultural team dynamics. These works span disciplines including Communication, Media Studies, Organizational Behavior, and Business Strategy, with recurring themes of national identity, soft power, and cross-cultural negotiation.
While no specific scientific awards are listed in the provided text, her publication record in top-tier journals such as Media, Culture and Society and International Journal of Communication reflects scholarly recognition.
Yu Shi advises on communication pedagogy and organizational strategy, having taught courses in Business Communication, Organizational Communication, and Team Communication. Though no formal list of advisees is provided, her role as a professor suggests mentorship of graduate and undergraduate students. She has not received mention of grants in the text, but her research output implies prior funding support.
She is affiliated with the Department of Management Communication at NYU Stern, contributing to a vibrant academic environment focused on leadership, ethics, and global business communication. Her work supports the development of communication competencies essential for today’s multinational organizations.
