Yu Hu

Yu Hu is an Associate Professor in the Department of Marketing and Decision Sciences at Salem State University. With a PhD in Marketing from Virginia Tech (2008), their academic journey spans institutions including Southern Illinois University Edwardsville, Katholieke Universiteit Leuven, and Shanghai Institute of Foreign Trade.

• Education:
  • PhD in Marketing, Virginia Tech (2008)
  • Master of Marketing Research, Southern Illinois University Edwardsville (2003)
  • Master of Financial Economics, Katholieke Universiteit Leuven (2001)
  • Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)

Yu Hu's research focuses on Digital Marketing, Consumer Behavior, and Marketing Research. Their work explores social distance effects in consumer advice, word-of-mouth communication dynamics, and cognitive influences on advertisement evaluation.

Professional responsibilities include advising the American Marketing Association SSU Chapter and mentoring marketing interns. Courses taught span advanced topics like Digital Marketing Strategy and Business Marketing.