Yu Ding

Yu Ding is an Assistant Professor of Marketing at Stanford Graduate School of Business. His research focuses on addressing trust deficits in various contexts including authority (science), brands (news media), and people (strangers), particularly in misinformation and social media environments. He employs diverse methodologies including lab experiments, field studies, and machine learning techniques.

Education includes:

• PhD in Marketing, Columbia University (2022)
• MS in Statistics, National University of Singapore (2016)
• BA (Honors) in Marketing, Fudan University (2013)

His research examines how information overload affects truth discernment, leading to distrust and skepticism. Recent publications explore religious intolerance's impact on science denial and how influencers leverage social connections for audience engagement. His work has been recognized with several prestigious awards including the AMA Rising Star Award and Russell Sage Foundation Grant.