Young-Tae Kim

Young-Tae Kim, Ph.D. is an Associate Professor of Sport Management at the School of Business, Lasell University. With over 13 years of industry experience, he has held senior roles in sport marketing, sponsorship sales, and media distribution at Hyundai, International Management Group, and Octagon.

• Academic Affiliation: School of Business, Lasell University
• Department: Sport Management
• Academic Rank: Associate Professor

His research focuses on sport sponsorship, particularly on how consumers perceive and evaluate sponsorships and sponsors. He emphasizes Lasell’s Connected Learning philosophy, fostering a collaborative teaching environment.