Yoona Choi

Yoona Choi is a Lecturer at The Australian National University (ANU) with a Ph.D. from ANU. Her research focuses on cross-cultural management, internationalization strategies, social identity, and multilingualism in the workplace. She explores topics such as multinational enterprises' strategies in emerging economies, intellectual property rights, and digital transformation.

Her educational background includes a Ph.D. in Management from ANU, Australia.

Research interests emphasize the dynamics of multinational corporations in emerging markets, including foreign investment patterns, transnational corporation behavior, and strategies for competitive advantage. She also investigates the role of multilingualism and social identity in cross-cultural business environments.

Recent publications (2020–2024) highlight trends in multinational enterprise strategies, digital transformation, and legal frameworks for intellectual property in emerging economies. These works contribute to understanding how firms navigate challenges in global markets.

No scientific awards are listed, and no formal advisees or grants are mentioned in the provided data.