Yoon Heo

Dr. Yoon Heo is an Assistant Professor of Sport Management at Loras College, affiliated with the Francis J. Noonan School of Business, Engineering & Innovation. His research focuses on sport marketing and brand management, particularly examining the impact of sports product branding and consumer behavior.

• B.A., Konkuk University, 2011
• M.S., Seoul National University, 2019
• Ph.D., Indiana University Bloomington, 2023

Dr. Heo's work explores the intersection of sports branding and consumer decision-making, leveraging methodologies from marketing and business analytics. His research contributes to understanding how branding strategies influence sports-related consumer behavior.

Contact: yoon.heo@loras.edu | Phone: 563.588.7165