Yoke Mei Loo

Yoke Mei Loo is an Assistant Professor at the School of Social Sciences, Heriot-Watt University. Her research focuses on entrepreneurial orientation in small family businesses, generational dynamics in Malaysian enterprises, sustainability in agriculture, and educational psychology. She has collaborated on studies involving family business management, digital agriculture, and academic performance analysis.

Her key research interests include strategic management practices in SMEs, inter-generational business succession, implementation of digital technologies in farming, and emotional intelligence's impact on student success. These areas align with UN Sustainable Development Goals related to economic growth and sustainable communities.

Her scholarly contributions span peer-reviewed articles and conference papers addressing business performance measurement, generational involvement in family firms, and the application of digital tools in agriculture. Collaborations include joint work with institutions in Malaysia on emerging economy case studies.

Dr. Loo's research has been cited in academic platforms like Scopus and Mendeley, demonstrating engagement with both business management and educational sectors. She currently holds no listed advisory roles or grants but maintains an active publication record across diverse social science domains.