Yiru Wang

Yiru Wang is an Adjunct Assistant Professor of Marketing at the School of Business within the State University of New York College at Oswego. She holds a doctorate in Marketing and Entrepreneurship from Kent State University (2019). Her expertise spans a wide array of disciplines, including consumer behavior, retailing, market response strategy, and entrepreneurship, with a focus on intersections with health, sustainability, and technology.

Her research interests include the impact of online reviews on consumer decisions, nutritional transparency in food markets, and crisis management in retail sectors. Recent work explores how social media and technology shape consumer trust and decision-making processes.

Notable articles reflect her focus on contemporary issues like pandemic-era consumer behavior and the role of transparency in combating misinformation. While no specific grants or awards are listed, her work has been featured in media outlets discussing modern retail and healthcare marketing challenges.

In teaching, she instructs courses such as MGT 350 - Entrepreneurship and maintains office hours via Zoom during Spring 2025.