Ying Wang

Dr. Ying Wang is a Professor at the Department of Marketing, College of Business at Youngstown State University (YSU). She specializes in teaching and researching marketing strategies, integrated marketing communication, consumer behavior, and advertising. Her academic journey includes seven years as an international marketing consultant for global firms like 3Com, IBM, Motorola, HP, and Marriott Hotel before transitioning to academia. Dr. Wang holds a Ph.D. in an unspecified field but demonstrates deep expertise in digital marketing and cross-cultural consumption studies.

Her research interests span CSR's impact on competitive advantage, luxury brand consumption psychology, mobile advertising effectiveness, and cross-cultural adaptation through technology use. Notable contributions include studies on panic buying during pandemics, privacy trade-offs in mobile ads, and social media's role in grassroots celebrity emergence.

Dr. Wang emphasizes equipping students with current digital marketing tools and strategic thinking through interactive learning. Beyond academia, she is an avid traveler (visiting over 20 countries) and enjoys visual arts, hiking, and swimming, experiences that inform her culturally nuanced research perspectives.