Yasin Sahhar

Yasin Sahhar serves as an Assistant Professor specializing in Entrepreneurship, Technology, and Management with a robust research profile featuring 21 publications and an h-index of 25. His interdisciplinary work bridges business strategy, psychology, and computer science to address contemporary challenges in service ecosystems and digital transformation across global contexts.

Sahhar's research centers on customer experience and service management within digital environments, with particular emphasis on existentialist and moral philosophical frameworks for corporate branding. He investigates narrative network dynamics in organizational evolution and develops inclusive models for digital rural transformation, focusing on co-created regional service marketplaces that empower underserved communities through practitioner-academic collaboration.

Recent publications (2024-2025) demonstrate a cohesive trajectory exploring branding's philosophical foundations while addressing practical digital inclusion challenges. His work connects existential authenticity with corporate identity, examines purpose as an emergent organizational property, and pioneers methodologies for equitable digital service development in rural ecosystems, reflecting both theoretical innovation and real-world applicability.

Dr. Sahhar's scholarly impact has been recognized through prestigious awards:

• Best Paper Award (2024) for groundbreaking work in service management
• Emerald Literati Awards Outstanding Paper (2022) for exceptional contribution to service industries literature
• Finalist for SERVSIG Best Dissertation Award (2023) recognizing doctoral research excellence