Yanina Chevtchouk

Dr. Yanina Chevtchouk is a Contract Lecturer in the Department of Creative Industries at Toronto Metropolitan University. She holds a Ph.D. from the University of Glasgow. Her research focuses on integrating philosophy and psychology into marketing, particularly in Brand Experience within Canadian luxury services. She has extensive teaching experience, having instructed over 2,000 students and graded 30,000+ assignments across Marketing, Management, and Creative Industries courses.

Her research interests include Brand Experience, Customer Experience, and Online Reviews. Notable contributions include exploring ethical dimensions in luxury branding and analyzing consumer trust in digital market spaces. She has presented at prestigious conferences such as the American Marketing Association and Academy of Marketing Science.

Yanina co-founded King Squared Media, creating branded content for luxury services. Her entrepreneurial journey began at age 9 and earned her recognition as a Top 12 Student Entrepreneur in Canada. Her teaching style emphasizes critical engagement and constructive feedback.

Publications include work on eWOM (electronic word-of-mouth) trust mechanisms and interdisciplinary frameworks for Brand Experience research. She has collaborated with scholars like Cleopatra Veloutsou and Martin Pyle.