Yani Zhao

Yani Zhao is a doctoral student and part-time graduate instructor in the College of Media & Communication at Texas Tech University. She holds a B.S. in Journalism from Lanzhou University (2013) and an M.A. in Communication Studies from the University of Miami (2016). Her research focuses on leveraging social media to manage organizational-public relationships and influence public opinion, attitudes, and behaviors in health contexts, intersecting media effects and persuasion studies. Methodologies include experiments, surveys, and interviews.

Teaching focuses include PR 4351: International and Multicultural Public Relations. She previously worked as a marketing specialist in an international law firm in Miami before pursuing her Ph.D. at Texas Tech starting in 2020.

No scientific awards or grants are explicitly mentioned in the text. No lab affiliations or team details are provided.