Yang Guo

Yang (Jenny) Guo is an Assistant Professor of Marketing at the School of Management, Binghamton University. She holds a PhD from the University of Pittsburgh and has academic expertise in the sharing economy, brand ethicality, and consumer wellbeing. Her teaching focuses on consumer behavior, judgment and decision-making, social media marketing, and corporate social responsibility.

• Education: BA (Shanghai International Studies University), MBA/MS (West Virginia University), PhD (University of Pittsburgh)

Dr. Guo’s research spans interdisciplinary domains including sharing economy, access-based consumption, and brand sustainability. Her work examines how ethical branding practices and digital platforms influence consumer decisions and overall wellbeing.

Her primary contact is via email yguo@binghamton.edu or phone at 607-777-2106. She is affiliated with the Bass Center for Leadership Studies through her research activities at the School of Management.