Yakun Zhang

Yakun Zhang is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich's School of Management and Marketing. She holds a PhD in Marketing from Durham University, complemented by a Master's in Management Science from LSE and Bachelor's in International Business from Aston University.

Her research examines consumer psychology and behavioral patterns through qualitative methodologies. Zhang teaches modules including Integrated Marketing Communications Management, Research Methods, Contemporary Marketing Issues, and consumer psychology courses at both undergraduate and postgraduate levels.