Yakov Bart

Yakov Bart is an Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, holding the Joseph G. Riesman Research Professor title. He is Founding Co-Director of the DATA Initiative and affiliated with the Global Resilience Institute and SHARE Research Team. He earned a PhD and M.S. from UC Berkeley, an S.M. from MIT, and a Diploma from Moscow State University.

His research focuses on digital technologies' impact on marketing, including social media, analytics, and consumer behavior. His work has been published in top journals like Marketing Science and Journal of Marketing Research, and he has won awards for research and teaching.

Bart teaches globally and advises executives, with consulting experience across industries like tech, retail, and finance. He co-authored the textbook Social Media Marketing: Principles and Strategies and frequently speaks at industry events like the World Knowledge Forum.

His awards include Best Paper honors (2014, 2016) and recognition as a top business professor. His research is funded by grants examining personalized marketing, consumer trust, and platform dynamics.