Xuan Huang

Xuan Huang is a Lecturer in Marketing at Leeds University Business School, University of Leeds, where she also earned her PhD in Marketing. She holds a BA in Accounting from Zhengzhou University and an MSc in Evaluation from Tianjin University, both in China. She contributes to teaching and student supervision within the Department of Marketing.

• PhD in Marketing, University of Leeds, UK
• MSc in Evaluation, Tianjin University, China
• BA in Accounting, Zhengzhou University, China

Her primary research interests include marketing strategy, B2B marketing, relationship marketing, international marketing, and corporate social responsibility (CSR), with a focus on channel leadership dynamics. These areas reflect her engagement with strategic and relational aspects of marketing in global contexts.

While no recent publications are listed in the provided text, her research trajectory suggests engagement with theoretical and empirical studies in strategic marketing and inter-organizational relationships, particularly in international settings.

She is a member of professional organizations including the American Marketing Association (AMA) and the Academy of International Business (AIB), indicating active participation in the academic marketing community.

Xuan Huang is involved in student education as a module leader for Introduction to Marketing (LUBS0030), lecturer for Marketing (LUBS2850), and dissertation supervisor for Research (LUBS3345). She also serves as a personal tutor for postgraduate students, supporting academic development and mentorship. There is no mention of external grants or funded research projects in the available text.

There is no information provided about specific research labs or collaborative teams she leads or participates in, though her affiliations suggest integration within the research culture of the Department of Marketing at Leeds University Business School.