Xiaojing Yang

Xiaojing Yang is a Professor and Moore Research Fellow at the Darla Moore School of Business, University of South Carolina, and serves as the Marketing Ph.D. Program Coordinator. He holds a Ph.D. in Marketing from Indiana University's Kelley School of Business, alongside an M.S. in Marketing and a B.E. in International Trade from Beijing University of Chemical Technology.

His research focuses on consumer psychology, creativity, visual marketing, and social influence, with studies published in top-tier journals such as the Journal of Marketing and Journal of Consumer Research. His work explores topics like pandemic consumer behavior, pet exposure effects on mindsets, and the psychological impact of multifunctional products.

Teaching interests include Marketing Research, Consumer Behavior, and Marketing Management. While no specific awards are listed, his prolific publication record reflects significant academic contributions. No advising or grant details are provided in the text, but his role as program coordinator suggests involvement in doctoral training initiatives.