Xavier Ribes Guàrdia

Xavier Ribes Guàrdia is a Researcher at the Department of Audiovisual Communication and Advertising at the Autonomous University of Barcelona (UAB), associated with the Center for Studies and Research for an inclusive society (CERSIN) and the GRISS research group. He holds a Ph.D. in Audiovisual Communication - New Technologies from UAB (2003). His work focuses on digital media transformation, artificial intelligence in radio production, and audience participation in interactive media. He has been a key investigator in projects like 'KNOWLEDGE AND AWARENESS OF PERSONALISATION ALGORITHMS' (2024-2027) and 'StepForME: Steps Forward to Meaningful Employment' (2021-2023).

Research interests include AI applications in media, cross-media strategies, and the evolution of public television programming. His recent publications explore AI tool classifications in radio production and the role of algorithms in digital platforms. He has collaborated internationally on initiatives promoting social inclusion through artistic education and youth employment post-pandemic.

Professional activities include supervising 7 academic works and contributing to over 70 research outputs across articles, books, and commissioned reports. His work bridges technological innovation with societal impact, particularly in media accessibility and cultural policy.