Wootae Chun

Dr. Wootae Chun is an Associate Professor of Marketing at the University of Northern British Columbia (UNBC). He specializes in international marketing, global branding, cross-cultural strategies, digital marketing, and corporate social responsibility. His research addresses global business challenges, cultural adaptation in marketing, and sustainable business practices. Dr. Chun holds a PhD from Saint Louis University, an MBA from the University of Texas Rio Grande Valley, and a BS from Ohio State University.

Education:

• PhD in International Business and Marketing, John Cook School of Business, Saint Louis University (USA)
• MBA, University of Texas-Pan American (now UTRGV, USA)
• BS in Business Administration, Fisher College of Business, Ohio State University (USA)

Research Focus: Dr. Chun’s work explores international business management, digital marketing strategies, cross-cultural advertising, and CSR’s impact on brand value. He emphasizes localization in global markets, cultural sensitivity in digital platforms, and ethical business practices.

Advising and Grants: He currently supervises MSc and MBA students in research areas aligned with his expertise. While no specific grants are listed, his work often intersects with global business challenges and sustainability.

Labs/Teams: No dedicated labs are mentioned, but collaborations may occur through UNBC’s business programs.