About
Winston Kwon is a Senior Lecturer in Strategy at the University of Edinburgh's Business School, with affiliations to the Centre for Business, Climate Change and Sustainability and Leadership, Organisations and Society. His research focuses on strategic change, social enterprises, and environmental sustainability, emphasizing the role of language and material practices in organizational dynamics.
- Education: PhD in Marketing (Lancaster University), BCom in Finance (University of British Columbia)
- Previous Affiliation: Chancellor’s Fellow at University of Edinburgh (2014–present), prior roles at Lancaster University and Fortune 500 firms/startups.
His work intersects social and environmental concerns with strategic language practices. Micro-level studies examine discursive strategies in meetings and negotiations, while macro-level research explores long-term organizational and industry transformations. Recent projects include analyzing negotiated resource solutions, social innovation ecosystems, and historical responses to ecological crises like the Phylloxera epidemic.
Key article trends: Focus on public health delivery (2024), mental health scaling challenges (2023), and crisis adaptation in civil society (2022). Awards include a Research Fellowship at the Advanced Institute of Management (AIM).
Collaborations span institutions like Concordia University and projects addressing community empowerment, global mental health scaling, and cross-pollinating knowledge for sustainable practices. He actively participates in conferences such as EGOS Colloquium and PROS Symposium.
