William H. Todd

William H. Todd is an Associate Professor of Marketing and Lead Professor of the Marketing Major at Roberts Wesleyan University, where he has been a faculty member since 1984. He also serves as the Internship Director for the Undergraduate Business Program and teaches in both undergraduate and graduate business programs.

Education:

• M.B.A., Abilene Christian University
• M.S. in Business Administration, Abilene Christian University

Mr. Todd is certified as a Professional Certified Marketer (PCM) by the American Marketing Association and brings extensive practical business experience from roles at Eastman Kodak Company and Continental Oil Company (CONOCO). His research and academic focus revolve around marketing principles, strategic marketing, systems theory in management, and business program development. He has played a pivotal role in launching graduate programs such as the Master of Social Work, Master’s in Management, and feasibility studies for Psychology and Nursing programs.

His publication, 'Systems Theory: A Holistic Approach to Management,' reflects his interest in integrative management frameworks. The articles and projects he has led indicate a strong engagement with educational innovation, curriculum design, and strategic planning in academic and organizational contexts.

Scientific Awards:

• Professional Certified Marketer (PCM), American Marketing Association

Mr. Todd has served in significant administrative roles including Chair of the Business Department (1988–1992), Director of Development, and Director of Marketing for Adult & Graduate Education Services. He led the development of marketing and recruitment processes for new graduate programs and completed the NYS proposal for the Master’s in Management. As Internship Coordinator, he guides students into professional experiences and serves as an ongoing marketing consultant for university programs and external organizations.

He is actively involved in academic leadership and program development, contributing to curriculum conceptualization and institutional advancement. There is no indication of lab or research team affiliations, but his work is deeply integrated with academic administration and applied marketing education.