William Carter

William Carter is a Lecturer I at the Grossman School of Business, University of Vermont. He specializes in sports entrepreneurship and Name, Image, Likeness (NIL) regulations, teaching courses on these topics. His professional background includes co-founding the agency Fuse, advising major brands like Pepsi and Nike on athlete sponsorships, and launching Student-Athlete Insights to educate stakeholders on NIL issues. He has been recognized with SportsBusiness Journal's Forty Under 40 Award.

• Current Affiliations: Grossman School of Business
• Key Ventures: Fuse (20+ years), Student-Athlete Insights

Research focuses on innovating sports industry practices, Gen Z consumer behavior, and NIL policy evolution post-Title IX. His courses address modern challenges in college athletics commercialization and athlete branding strategies.

• Awards: SportsBusiness Journal Forty Under 40 (explicit NIL policy pioneer)

Advocates for student-athlete empowerment through NIL education and has advised over 200 athletes including Michael Jordan. No grant details disclosed but maintains active industry consultancy roles.

Labs/Teams: Leads Student-Athlete Insights initiative emphasizing ethical NIL practices and athlete advocacy.