Wayne D. Hoyer

Prof. Wayne D. Hoyer is a Visiting International Professor (VIP) at the University of Münster's Marketing Center Münster (MCM) during November 9–21, 2023. His home institution is the University of Texas, Austin (USA). He specializes in consumer behavior, marketing communications, and customer insights, with research focusing on decision-making processes, customer relationship management, and advertising information processing. Prof. Hoyer has been a long-term collaborator with MCM, previously contributing to the master's course on Consumer Behavior. Students are encouraged to attend his lectures during his visit.

His expertise bridges theoretical and applied aspects of marketing, emphasizing real-world applications of consumer psychology and strategic communication. While at MCM, he continues to engage with academic and industry trends in consumer behavior research. No specific grants, awards, or advising roles are detailed in the provided texts.

Labs/Teams: Active member of the Marketing Center Münster (MCM), a research hub within the Faculty of Economics at the University of Münster.