Warwick Frost

Warwick Frost is Adjunct Professor at La Trobe University's Business School, specializing in tourism, heritage, and media. He previously served as Professor of Tourism, Heritage and Media and co-edited the Journal of Heritage Tourism (2020-2024) and Routledge Advances in Events Research book series.

Research focuses on:

• Nature-based tourism and national parks
• Heritage tourism development
• Media-tourism relationships
• Festivals and events
• Australian environmental history

Recent publications examine shopping in tourism, artisanal gastronomy businesses, and music heritage sites. His work frequently analyzes the intersections between tourism experiences, cultural narratives, and place identity.

He convenes the biennial International Tourism and Media Conference series (since 2004).