Waqar Abbasi

Mohammad Waqar Abbasi is a Senior Lecturer in Marketing at the Claude Littner Business School, University of West London. He joined UWL in September 2020 and previously held teaching roles at the London School of Science and Technology (2016-2020) and the University of Bedfordshire (2014-2016). At UWL, he serves as Course Leader for Level 5 BA (Hons) Business Studies, oversees curriculum development, timetabling, and student satisfaction, and acts as a Personal Tutor for level 5 students.

• Teaches modules in Marketing, Digital Marketing, Brand Management, Strategy, Human Resource Management, Research Methodology, and Entrepreneurship
• Lectures on courses including BA (Hons) Business Studies, BSc (Hons) Marketing and Social Media, and BSc (Hons) Business Analytics

His research interests align with his teaching areas, focusing on modern marketing practices, digital branding, and entrepreneurial strategies. Waqar has supervised undergraduate and postgraduate research students throughout his career.