Waheed Akbar Bhatti

Waheed Akbar Bhatti is an Associate Professor (Docent) in Marketing at the Department of Marketing and Tourism Studies, School of Business and Economics, Linnaeus University. His research focuses on international business, sustainable development, and value co-creation in healthcare and renewable energy sectors.

• Academic Affiliation: Linnaeus University, Sweden
• Key Research Areas: International business strategy, sustainable consumption, digital transformation in healthcare, renewable energy networks

His work bridges marketing theory with practical applications in sustainability and cross-cultural contexts. Recent publications examine topics like the Googling Effect on patient co-creation, global solar industry dynamics, and green purchasing behavior.

Scientific awards and honors are not explicitly mentioned in the provided texts.

Bhatti collaborates with scholars across Europe, focusing on the intersection of digitalization, sustainability, and international business processes. His studies often employ empirical methodologies in physiotherapy services and renewable energy sectors.