About
Vivek Sundar MAGESH is a Lecturer (Educator Track) at the Department of Information Systems and Analytics, School of Computing, National University of Singapore (NUS). He holds a PhD in Quantitative Marketing from NUS (2016-2021), an MBA (PGDM) from IIM-Trichy (2013-2015), and a B.Tech in Electrical Engineering from National Institute of Technology, Tiruchirappalli.
- Education:
- PhD (Quantitative Marketing), National University of Singapore, 2016-2021
- MBA (PGDM), IIM-Trichy, 2013-2015
- B.Tech (EEE), National Institute of Technology, Tiruchirappalli
His research focuses on Data Science and Business Analytics, with interests in Social Media, New Product Diffusion, and challenges in Developing Economies. He teaches courses such as BT4211 Data-Driven Marketing and IS2218 Digital Platforms for Business.
No scientific awards, articles, or grants are explicitly mentioned in the provided text. His academic profile emphasizes teaching and research in data-driven business strategies and emerging markets.
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