Vishal Narayan

Professor Vishal Narayan is a Marketing Professor and Academic Co-Director of MBA Programs at the University of Connecticut's School of Business. He holds a Ph.D. from NYU Stern School of Business, an MBA from Indian Institute of Management (Lucknow), and a B.E. from Delhi University. His research focuses on leveraging social media data for marketing and policy decisions, with emphasis on emerging markets and consumer behavior.

Key research streams include analyzing how health policies impact online health discussions, wage policies' effects on restaurant service perceptions, and modern vs. traditional retail competition in India. He has published in top journals like Marketing Science and serves on editorial boards of Journal of Marketing and Journal of Marketing Research.

Teaching experience spans Marketing Management, Digital Marketing, and Consulting Practicum across U.S., Singapore, China, and India. Previously served as Deputy Academic Director of MBA programs at National University of Singapore. His work integrates data-driven approaches to understand complex consumer behaviors influenced by social dynamics and policy changes.

Research highlights include studying electoral impacts on consumer behavior, crowdfunding success factors, migration's effect on brand consumption, and minimum wage policy implications. Active in both academic and applied marketing research with strong focus on real-world policy implications.