Vishal Mehrotra

Dr. Vishal Mehrotra is an Assistant Professor at Bond Business School, Bond University, specializing in marketing with a PhD earned from the same institution in October 2022. His academic profile combines teaching excellence with research focused on ludic marketing, consumer behavior, and innovative educational approaches.

His research interests include:

• Ludic marketing and gamification strategies
• Human motivation and its impact on consumer decisions
• Scholarship of learning and teaching with emphasis on game-based interventions
• Research skill development methodologies
• Emerging technologies in marketing contexts

Dr. Mehrotra's recent publications demonstrate a clear trajectory toward understanding psychological mechanisms in consumer behavior, particularly examining envy dynamics, regulatory focus theory, and the practical application of research frameworks. His work bridges theoretical marketing concepts with real-world business applications, especially in gamified marketing implementations and educational innovations.

His notable achievements include:

• Executive Dean's Award for Excellence in Teaching
• Bond Student's Association Award for Excellence in Teaching
• Bond Business School Faculty Award for Excellence in Teaching (2016)

Dr. Mehrotra actively contributes to both academic and industry spheres, serving as CEO for Think Tank Games and Mind Challenge Ltd, and as Lead Consultant for Axs Australia Pty Ltd. His professional activities include regular participation in workshops, case teaching development, and visual storytelling masterclasses, demonstrating his commitment to advancing both academic research and practical business applications.