Violeta Doneva-Yankulova

Violeta Doneva-Yankulova serves as a Senior Lecturer in the Department of Administration and Management at New Bulgarian University. She holds a PhD in Economics and Management specializing in organizational culture improvement within the hotel industry.

Her doctoral education focused on enhancing organizational culture in hospitality management. This foundational work established her expertise in tourism organizational dynamics through extensive theoretical and practical research.

Primary research interests include: Business Communications in Tourism, Organizational Culture, Cultural Tourism, and Health Tourism. Additional interests encompass Tourism Policy, Quality Management, Wine Tourism and Culture, Tourism Advertising/PR, Information Technology in Tourism, and Cruise Tourism. Her interdisciplinary approach connects management theory with tourism industry applications across European contexts.

Publication analysis reveals three distinct research phases: foundational organizational culture studies documented in four 2013-2018 books, digital transformation in tourism supply/demand (2019), and contemporary health tourism development in Bulgaria (2022). Her work consistently addresses Bulgarian and European tourism contexts with practical implications for industry professionals while maintaining theoretical rigor.

No scientific awards or fellowships were documented in the available sources.

Dr. Doneva-Yankulova teaches Event Management (BATB646) and Hotel and Restaurant Management Internship (BUTB806). She maintains regular office hours Tuesday 11:00-13:00 and Wednesday 12:00-15:30 in Building II, Room 603 at NBU, with contact via vdoneva@nbu.bg and phone 0887774588.