Vincent Balusseau

Vincent Balusseau is a Professor of Marketing at Audencia Business School. Transitioning from a professional career in advertising to academia in 2012, he teaches final-year students in the Grande Ecole program and specialized master's programs. He co-edited a book on advertising and adtech, published by Dunod, and holds multiple prestigious academic qualifications.

• Doctorate in Management Sciences (Marketing), Panthéon Sorbonne University, Paris (2015)
• Ph.D. in Management Sciences (Marketing), ESCP Europe Business School, Paris (2015)
• MBA, University of California, Irvine (2000)
• Grande Ecole in Management Sciences (Marketing), Kedge Business School, Marseille (1992)

His research and teaching focus on marketing, communication, social networks, and advertising technology. He has served as a Visiting Professor at institutions including University of Paris IX - Dauphine and Università della Svizzera Italiana since 2019. His professional background includes leadership roles in advertising agencies such as Publicis France and First Hour.