About
Dr. Victoria Fielding is a Senior Lecturer in Strategic Communication at the University of Adelaide's School of Humanities within the Faculty of Arts, Business, Law and Economics. Her research focuses on media framing, journalism's role in democracy, and strategic communication dynamics. She holds a position eligible to supervise Masters and PhD students, emphasizing constructive journalism techniques and media accountability. Her work examines political agenda-setting, climate disaster coverage, and media power dynamics through both qualitative and quantitative content analysis. Dr. Fielding's recent studies include analyzing News Corp's conservative advocacy against Indigenous policies and evaluating the psychological impacts of health reporting. She actively publishes in leading journals and maintains a focus on media ethics and democratic processes.
Research Interests: Strategic communication, media framing theory, political journalism, climate change reporting, media advocacy, and constructive journalism methodologies.
Key Themes in Publications: Her articles highlight media's role in shaping public perception during crises, the impact of framing on democracy, and ethical challenges in health communication. Notable works include critiques of News Corp's political campaigns and explorations of constructive journalism's potential to improve public trust.
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