Victoria Broadbridge

Dr. Victoria Broadbridge is a Senior Lecturer at the University of Portsmouth, affiliated with the School of Strategy, Marketing and Innovation within the Faculty of Business & Law. Her research focuses on digital marketing strategies, particularly exploring social media platforms like TikTok and YouTube. She investigates consumer behavior in live streaming commerce and the psychological impacts of ASMR content on audience engagement.

Her key research areas include analyzing TikTok gifting motivations in the UK market and optimizing ASMR-driven YouTube content for brand managers. Recent work combines mixed methods with qualitative insights, such as semistructured interviews for TikTok studies and quantitative analysis of YouTube viewer responses.

No scientific awards or grants are explicitly listed in the provided texts. She has not supervised any explicitly documented students or lab teams. Her publications emphasize practical applications for marketers in leveraging emerging digital trends.