Veronique Goehlich

Prof. Veronique Goehlich is a Professor of International Business at Germany's Pforzheim University, specializing in Franco-German economic relations and intercultural management. She leads the university's trilingual (German/English/French) International Business program and oversees partnerships with French universities, including double-degree programs. Since 2021, she serves on the Scientific Advisory Board of the Franco-German University (DFH), a network of 208 universities fostering European academic collaboration.

Her academic journey includes a Master’s from Georgia Tech (USA) and a Doctorate in Material Engineering from France’s Université Technologique de Compiègne. With industry experience as a marketing director and international distribution manager, she bridges academic research with practical business challenges. Her research focuses on Franco-German comparisons in corporate social responsibility, sustainable mobility (electric vehicles), gender diversity in leadership, and EU education reforms (LMD).

Key research contributions include analyzing automotive industry transformations, cross-cultural crisis management perceptions, and mentoring programs in German firms. She regularly advises organizations on intercultural teamwork and executive leadership. Notable administrative roles include organizing conferences on Franco-German industrial competitiveness and evaluating double-degree curricula for DAAD/DFH.

Her work also extends to cross-border family-work balance studies and digitalization’s impact on mobility paradigms. Future research emphasizes electric vehicle adoption dynamics and sustainable business models.