Veronika Hannus

Veronika Hannus, Dr. agr., serves as Head of Start-up Support at the Food Startup Incubator Weihenstephan (FSIWS) within the Institute of Food Technology at Weihenstephan-Triesdorf University of Applied Sciences. Her work bridges academic research with practical startup support in the food technology sector.

Dr. Hannus specializes in sustainable agriculture and food systems, with particular expertise in management standards for agricultural sustainability. Her research focuses on understanding farmers' decision-making processes regarding sustainability adoption, risk assessment, and the implementation of innovative agricultural practices. She employs methodologies including discrete-choice experiments, technology acceptance modeling, and Delphi methods to investigate these complex processes.

Her publication record demonstrates consistent research output in agricultural economics and sustainability, with multiple peer-reviewed articles exploring the intersection of economic incentives, risk perception, and sustainable farming practices. Her dissertation examined barriers to sustainability standard adoption in German agriculture, identifying key factors such as data infrastructure requirements and perceived relative advantages.

As Head of Start-up Support, Dr. Hannus plays a crucial role in connecting academic research with entrepreneurial initiatives through the Food Startup Incubator Weihenstephan, facilitating the development of innovative food and packaging products.