Verena Kummer

Verena Kummer serves as a Research Fellow at the Chair of Strategic Management, Innovation, and Entrepreneurship within the School of Business, Economics and Information Systems at the University of Passau. Her academic foundation includes a Master of Science in Business Administration and a Bachelor of Arts in International Cultural and Business Studies, both earned at the University of Passau.

Her educational background features:

• Bachelor of Arts in International Cultural and Business Studies, University of Passau
• Master of Science in Business Administration, University of Passau

Verena's research centers on strategic management, innovation, and entrepreneurship with specialized focus on digital transformation and strategic sensitivity in business contexts. She investigates how organizations adapt to digital disruption through courses like 'Strategic Sensitivity and Digitalization' (38607/38608) and the Bachelor Colloquium (38556), integrating practical insights from her industry background. Her work bridges theoretical frameworks with real-world applications in dynamic market environments.

Professional experience includes human resources at McKinsey & Company, real estate consulting at ON Management Consulting in Munich, and hospitality management at Dunas Hotels & Resorts in Gran Canaria. During her studies, she contributed as a student assistant in program coordination for the Faculty of Business Administration and at the same Chair, establishing continuity in her academic engagement.