Vassilis Polyzos

Vassilis Polyzos serves as a Lecturer at Alba Graduate Business School, part of The American College of Greece, and is the Co-Founder/Managing Director of THE VSCOPE executive development firm. His career bridges academia and industry with emphasis on digital strategy implementation.

His educational background includes:

• BSc in Business Management, University of West Attica
• MSc in International Marketing, University of West Attica

Specializing in Digital Marketing and Hospitality sectors, Polyzos has over 14 years of industry experience since 2010. He has developed digital strategies for major brands including Vodafone and 200+ hospitality clients, with notable expertise in leveraging emerging trends during challenging market conditions like the Covid-19 pandemic. His practical approach focuses on measurable business outcomes in tourism and advertising domains.

His professional recognition includes:

• Travel Marketing Agency of The Year (Travel Marketing Awards 2024)
• Marketing Week's '20 under 40s in Social Media' distinction

Polyzos actively contributes to Greece's digital ecosystem through trainer roles in Google's 'Grow Greek Tourism Online' and 'Grow with Google' initiatives since 2016, plus educational programs with INSETE and KnowCrunch. His client projects frequently serve as official Google case studies, demonstrating industry impact beyond traditional academic research.